Hello, I'm Mihai and
this is what I love doing
Builder · Community Architect · Product/Marketing Strategist · Father · Clarity Aficionado · Producer · Human-in-the-loop
I do things for humans that do things.
About Me
I’ve been building things on the internet since 1999. Communities, products, teams, systems. Sometimes for corporations like Oracle and CME. Sometimes for startups that didn’t survive. Always learning what makes people actually connect through screens.
In 2009 I built UrbanKID, a positive parenting community that became something of a love mark for Romanian parents. It won awards. More importantly, it taught me that the best communities aren’t engineered. They’re grown.
That understanding became the seed for everything I do now.
Today I run Respira, a small studio in Brașov, Romania, that builds operating systems for people who teach from experience. Coaches, therapists, healers, course creators. People whose wisdom came from decades of practice, not a weekend certification.
Clients call me their “business therapist.” I take that as a compliment.
What I actually do is remove the noise between someone’s life work and the people who need it. The right technology, the right systems, the simplest path. Nothing more.
Along the way, the problems we kept solving turned into products. Respira for WordPress lets AI coding assistants safely edit WordPress sites. itworks.now helps freelancers and creators track goals using a method from 1926 that still works. There are more tools growing in the ecosystem, all born from real needs, all built to breathe.
I believe in simple systems that breathe. In clarity over cleverness. In partnerships, not vendor relationships. In building things slowly enough that they last.
I’m a father of two. Deeply in love with life, with Dana, with Ioana and Iancu. Based in Brașov because mountains teach you things cities can’t.
Currently
Co-bringing the future of marketing to the present with 2Performant | BusinessLeague.com, building the Respira ecosystem — tools for builders and creators, including Respira for WordPress.
24+ years of actively managing projects and teams in online businesses.
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Respira for WordPress
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Testimonials
What people say
“Mihai is a rare find. Such an incredible level of dedication, vision, and excellence in execution is a gift to any company. He is generous with his talents, time, and efforts. Working with Mihai has been pure luck.”
Alina Trigubenko
CEO, Profi.io
“Working with Mihai has been a Godsend! We had a big launch planned for an ebook and he complimented our team nicely bringing in his technical know-how, marketing strategies, and Mailchimp expertise. Plus, he is just fun to work with and good energy.”
Selene Flores
CEO, Celine Concierge
“The clarity session with you was tremendously invaluable to me so I now know how to optimize my Mailchimp account and how to be able to create the required automations for my upcoming campaign. Thank you!”
Dineshrie Pillay
Coach, neospectives.com
“I have been working with Mihai for more than 3 years and the feeling that always stays with me is that I am in the right hands. I receive the right support, solutions, and creative input for the online expression of my work. I fully trust Mihai.”
Laura-Maria Yara
Creator, MariaGaia.org
“Mihai is one of the most talented digital marketers I have worked with. One hour with Mihai is like an awesome cup of coffee — it will lift your spirits, inspire you and best of all grow your sales. I highly recommend!”
Kine Paulsen
Partner, kinfizz.com
“"You are my business therapist!" I was introduced to Mihai via Mailchimp. He taught me so very much. Then I re-hired him because I thought it would be better to learn and understand how to do new things. I highly recommend Mihai!”
Janice G. Jucker
President, Three Brothers Bakery
“There's a crack in everything, that's how the light gets in.”
— Leonard Cohen